Formula 49 Organic Clay Pomade

Built by US Marines who apparently had strong opinions about hair product, Formula 49 is an organic clay pomade that actually does what it says — medium-to-firm hold, matte finish, no crunch, no helmet head. Just hair that looks like you tried the right amount.

The clay base absorbs excess oil and adds texture without weighing things down, so whether you're working with a crop, a quiff, or something you're still figuring out, this stuff plays well with all of it.

• Organic clay formula — matte finish, no greasy residue
• Medium-to-firm hold that flexes without going stiff
• Water-soluble, rinses clean without a fight
• Made in the USA by people with high standards for obvious reasons