Every week we read the rising search terms across skincare, grooming, fragrance, home and apparel, and pull the ones actually moving. Here is the edit for the week of September 28, 2026.
1. Serum
Cooling autumn air tends to dry out skin, which is why shoppers start reaching for a serum this time of year to help restore comfort and balance. As routines shift indoors for the season, many are looking for something layered under heavier moisturizers to support skin through the transition. Searches for “tatcha brightening serum” are rising this week, and our pick from the shelf is YENSA Peptide Brightening Dark Circle Eye Serum.
2. Body Mist
As shifting light and layered dressing take over, body mist is having its autumn moment—light enough for indoor warmth, versatile enough for scarves and sweaters holding scent longer. It's an easy, low-commitment way to update a routine for the season without swapping out an entire signature scent. Searches for “athena club golden vanilla body mist” are rising this week, and our pick from the shelf is CB Cologne Butter The One Body Butter — Vanilla, Amber & Soft Woods.
3. Self Tan
Shoppers are stocking up on self tan this autumn to keep a healthy glow going as daylight and outdoor sun exposure both taper off. With bare-leg weather ending, self tan lets people maintain color under long sleeves and pants without waiting for a beach trip that isn't coming again until next year. Searches for “carroten self tan” are rising this week, and our pick from the shelf is Rose Gold Sunless Rapid Rinse Self-Tan Mousse Deep Neutral Bronze.
4. Pomade
Cooler weather means more hat and hood use, which flattens hairstyles and drives shoppers back toward pomade to restore hold and shape through the day. Layered indoor heat and outdoor wind this time of year also make a consistent, long-lasting hold more appealing than lighter, warm-weather styling options. Searches for “slick gorilla clay pomade” are rising this week, and our pick from the shelf is Firsthand Supply Clay Pomade — 3 oz Natural Hold.
5. Perfume
Cool weather makes fragrance linger differently than in summer heat, and shoppers are stocking up on richer, warmer scents to match layered clothing and shorter days. Many are also browsing gift-ready options early, ahead of the holiday shopping season that autumn traditionally kicks off. Searches for “ella langley perfume” are rising this week, and we don’t carry this one yet.
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6. Skincare
Cooler air and drier indoor heat this season have shoppers rethinking their skincare routines to keep skin comfortable through the transition. Many are shopping now to swap in richer, more protective products before the coldest months set in. Searches for “korean skincare” are rising this week, and we don’t carry this one yet.
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7. Bar Cart
Bar carts are having a quiet resurgence this fall as home entertaining shifts indoors and hosts look for a piece of furniture that can double as both storage and a focal point for gatherings. With cooler weather pushing cocktail hour and holiday planning back into the living room, shoppers are treating the cart as a practical way to organize glassware and spirits before the season's parties ramp up. Searches for “bar cart essentials” are rising this week, and we don’t carry this one yet.
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8. Leggings
Leggings are climbing shopping lists as cooler mornings and shorter days push people toward layers they can wear under a coat or alone on a warm afternoon without a second thought. Shoppers are comparing options now because fall routines call for something that moves between yoga studio, school pickup, and a walk in the crisp air without a wardrobe change. Searches for “fleece leggings” are rising this week, and we don’t carry this one yet.
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